web traffic bounce rate
If you keep your Web Analytics, you may wonder what "bounce rate" means and whether it is good or bad. "The rate of rebound," a visitor clicks on your site, and only visited a page. No surfing around to everyone. looked at one page and left.
Whether a high rate is cause for panic or not depends on the purpose of the website in question and what causes the bounce rate.
If you have a blog, wants to present a low percentage, since it wants visitors to stay and read more than one of your posts / pages.
If you have a Squeeze page (one of those pages where the only option is to buy an article or join a mailing list) and then waits a high percentage, since it is only a page and see if the visitor has the action that might lead to another area (your newsletter service or basket).
Usually one of three things creates bounce:
1) (GOOD) Your home page shows the visitor to search for what is not necessary to keep clicking into place. They may have taken an action like subscribing to your newsletter or your cart add an item that led to another area and caused the rebound.
Another factor to consider is that often a "session" is approximately 30 minutes. This means that if a visitor comes to your website and spends 31 minutes on your homepage, then that will count as a rebound, even when you click on another page later. During the first 30 minutes did not. After that, it is considered a new session. If you have very long and full pages of information that take time to read, this could be a factor in your bounce rate.
2) (not necessarily a good or bad) that the page is not what the person is expected or what they wanted are not interested in sticking around. This means that you want to re-evaluate if your traffic comes from ships and keywords that are coming to get better matching the right people to visit.
3) (ADB) Visitor was left confused and find what they want elsewhere. This can happen if the design of site is confusing or overwhelming and difficult to understand, if the design is difficult in the eyes, or other similar problems. People like easy and if it is not easy to go to elsewhere.
Work at home mom extraordinaire Michelle Shaeffer publishes The Muses Brainstorm, a weekly ezine with tips to help you balance, manage, and market your home based business. If you’re ready for inspirational guidance and bright ideas sign up free at http://www.thesmallbusinessmuse.com
What Is Bounce Rate?
